Loon Mountain Ministry: A Fresh Expressions Snapshot
By Jeanette Staats • January 14, 2026

In Lincoln, New Hampshire, church doesn’t always start with a steeple or a sanctuary. Sometimes it starts in a lift line. Sometimes it starts over hot coffee. Sometimes it begins when two strangers realize they’re chasing the same joy down the same slope.
Loon Mountain Ministry (LMM) is a Fresh Expression of Church that seeks to relationally live out the truth of Jesus Christ within the community at Loon Mountain Resort. For more than 30 years, LMM has served the spiritual and community needs of skiers, snowboarders, and vacationers who gather in the mountain resort area—many of whom would never attend a traditional service.
Founded with a vision inspired by God, the ministry’s mission is simple and compelling: love God, serve the community, and enjoy the mountains. LMM offers church services, outreach, and spiritual care directly in the ski resort setting, making faith accessible within a culture shaped by recreation, seasonal rhythms, and shared experience.
This is what it looks like when the Church stops waiting for people to come—and instead shows up where people already are.
The mountains create a shared language
One of the most remarkable dynamics of Loon Mountain Ministry is how naturally the mountain creates connection. People who might never speak to each other in any other setting find themselves laughing, waiting, and celebrating side-by-side.
Marcus Corey, a pioneer and ski resort chaplain, describes it this way:
“Anytime you enter the mountains it creates a shared common experience. ... it’s one of the only places where a billionaire and a bum are high-fiving each other stoked to be together…”
Fresh Expressions leaders often talk about starting with listening, presence, and relationships—and LMM is a living example. The mountain becomes an environment where people are already open, already present, already sharing life. The Church doesn’t have to manufacture community. It can simply join what’s already happening.
And that shared experience becomes the soil for spiritual conversation.
“Shared common experiences are what create relationships and relationships are the rails in which the gospel can penetrate into someone’s personal life…” - Marcus Corey
From the summit to Main Street: a thrift store and coffee shop that sustains mission
Loon Mountain Ministry isn’t only present on the slopes. It’s also building tangible points of connection in town—especially through a venture that’s deeply relevant for churches exploring sustainability and innovation.
Marcus says plainly:
“…our ministry is supported by a thrift and coffee shop.”
This matters for pastors and denominational leaders who are asking real questions:
- How do we create spaces that build community
and support ministry?
- What might it look like to combine hospitality, presence, and sustainability?
- How can “church” take shape through everyday, relational spaces?
A thrift store and coffee shop is more than a creative idea—it’s a missional platform. It’s a place where people naturally gather, trust forms over time, and faith can be encountered in the midst of daily life. It’s also a model of how entrepreneurial imagination can serve the mission rather than distract from it.
And it offers a surprisingly simple invitation: “If you’re a coffee drinker please come up and have coffee coffee with us."
Why this is doable: start with what people already love
Loon Mountain Ministry didn’t begin as a complicated strategy. It began as a faithful response to a real context. The ministry bridges the gap between recreation and worship by recognizing that God is already present in creation and community—and that spiritual openness often emerges through shared experiences.
Marcus describes his calling as:
“I’ve really been on a life long journey of making the Creator known in his creation."
This is the heart of Fresh Expressions: discovering the places where the Gospel can be embodied naturally—in networks, passions, third spaces, and everyday life. Whether your community gathers around mountains, music, meals, art, fitness, or coffee, the invitation is the same: pay attention to what people already love, and ask what it looks like to follow Jesus there.
“…you don’t have to be a skier you just have to love Jesus
and be willing to follow him where he takes you…” - Marcus Corey
Snapshot of a Fresh Expression of Church
What is the Fresh Expression called?
Loon Mountain Ministry
Where is it?
Lincoln, New Hampshire
Who is it for?
Loon Mountain Ministry is for people whose lives are already shaped by the rhythms of mountain life—skiers, snowboarders, seasonal workers, locals, and visitors who find meaning, connection, and joy outdoors but may never step into a traditional church. It’s for those who experience openness and wonder through shared adventure and conversation, where relationships form naturally and faith can be explored without pressure.
What do they do?
Loon Mountain Ministry shows up where mountain life happens, offering relational presence, worship, and spiritual care within the ski resort culture and surrounding community. They create shared experiences—on the slopes, in lift lines, and around coffee—that build relationships and open space for meaningful conversations about faith. Through both outdoor ministry and a thrift store and coffee shop, they embody church in everyday life rather than asking people to come to a building.
Who is the Pioneer?
Marcus Corey and his family Heidi, Abishai, Hadi, Jesse love God, love living in the White Mountains and love all the people that come and go from our beautiful home. They are AT thru hikers, passionate skiers, and outdoor adventurers. The Corey family mission is “See, Go, Enter, Touch, Heal, Commune, Repeat”. It comes from what God told Ananias in Acts 9.
Where can I learn more?
This snapshot was developed through thoughtful research using publicly available sources, including websites, news articles, community updates and a brief conversation with the pioneer.
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